Everybody’s blogging. There’s hardly any room left in the blogosphere. Whatever subject you can think of, someone’s already doing a blog on it. There’s probably a blog on that and how it affects several other subjects you’ve been considering too. You want to blog about Underwater strip mining? There’s probably one out there already.*
The point is, if you want to succeed with your blog, it’s not going to be as easy you thought. Everybody wants to start a blog, set down their words of wisdom and have crowds flock to them. Surely, just the right tags and my genius will be passed organically person to person around the entire international-world-wide-multiweb? Unfortunately, the true secret of blogging is that it’s just as much work as any other bloody thing you want to try.
Take the other day. Time, circumstance and exploding computers had reduced my regular blogging to once in a fortnight. Thus the stats for the day were at six. Only six visitors? The shame! Devoting an hour to reading my subscriptions (the blogs I follow, if you like) I commented (and commented relevantly – very important!) and followed the trail of other commentors. If they read the same blogs as me, they share some of the same tastes. I read THEIR blogs and commented there too.
Just an hour, and hardly an hour’s work…If I had tried to explain to someone else that reading and commenting was work, they’d have laughed in my face. But over the next few hours, as I checked (yes, I’m that obsessive) I saw my visitor stats rise. That solitary hour, engaging with other people, taking an interest in what they had to say, had brought more people back to read my words than all the tags I had posted previously. It WAS work, reading, writing, thinking, revising, trying desperately to spellcheck each comment even though you KNOW there’s going to be one error you only spot as you press “send”.
Blogging is like gardening, in that you have to put things in to get things out. Sometimes what you put in is the regular effort of composition, setting out the thoughts in your head on the computer screen in a way that will engage the interest of others. The rest of the time what you put in is your own interest. Find other blogs that touch you, and tell their authors so. You’ll be amazed how quickly a comment you leave can become a dialogue, then a conversation, and sometimes a friendship.
For more information on improving the greenness of your blogging fingers, take a look at Kristen Lamb’s blog. Read back through her previous posts, and be brave enough to comment. Then follow the trail through Kristen’s commenters. She attracts a good crowd, and there are many interesting blogs out there. But one word of warning : Set a timer, or you could lose yourself in the blogosphere all day….
Each week I blog and forget to mention that I’m actually a playwright. I write plays, pantomimes and sketches and they are published by Lazy Bee Scripts. I have also written a neat little book in PDF form about writing plays for Community Theatre and you can buy and download it here.
*Ok, there isn’t, I checked. But you get some really weird stuff if you type ‘Underwater strip mining blog” into Google. Some people have waaaay too much time on their hands.