Though there’s no guaranteed way to self-published success, a lot of writers will agree on some “best practice” ideas that will improve your chances. The Holy Trilogy are these:
- Pay for a professional Editor to make sure your story and copy are spot on.
- Pay for someone to get the formatting right for whatever method of publication you’re using
- Pay for a professional to design your cover artwork.
They may not be in order – the cover art is what is likely to snare your passing trade, after all. A decent front cover makes your book look professional and worth buying. Once you’re over the threshold, it’ll really help the reader get into your book if the inside is as well laid-out as the outside, with no irritating typos, bizarre paragraph breaks or plot holes you could lose a badger in.
We can all see the worth of these three choices. But what if they’re beyond your reach?
Certainly, a lot of people are finally able to tell the story they’ve been thinking about for years, and publish it through the magic of the internet. No more submission letters to agents and publishers, hoping to catch a break. Just write it, upload it and wait for the money. Except, without the money to start with, you don’t get your Editor, Formatter and Cover Artist, so the odds of your book selling in decent numbers are small. Maybe you could hire them once your book has sold a few hundred copies, but…Oh. It won’t sell without the hiring and I can’t hire without the….Right.
I posted this question on some writer communities on G+ and received some great responses. Many of the writers there had used contacts they had made through social media – getting friends to Beta Read, rather than using editorial services, or they had traded their own artistic or graphic design skills to get editing in exchange for cover art. Some simply shopped around, getting good deals on editing work from new editors looking to make their names.
My favourite response was from Buzz Malone of the writing group “Literary Agents Hate Kittens”. He said:
“The good news about self publishing is that you can learn from your mistakes and fix them. I would encourage every writer to dive in and start making the mistakes as soon as possible. It really is the best way to learn.
HOWEVER, I would also encourage every writer to think and long and hard before ever spending a penny on almost anything. Why not try it yourself first? You may discover that you needn’t ever hire a cover artist because you like the pictures your fiance takes. Or, it may be a good venue toward showing an artist friend’s work.
As far as making the whole chicken and egg thing of hiring people to do stuff using the money you’re going to make from your writing, etc., forget about it. We all have golden dreams of becoming overnight sensations and making it rich somewhere deep inside. But the fact is that 99.99999% of us will never get rich writing. 99.99% of us will never make a living at it. 90% of us will never sell enough to recover our time. If you’re writing books or novels as a way of getting rich… let me save you a lot of time and money and heartache. Stop….now. Buy a lottery ticket. Your odds of winning are way better.
If not, you write and starve and go in debt, and then, you make the mistakes. And then, finally, you get a job and hire an editor to fix the mistakes that you cannot fix for yourself. But even then you do it with the realization that the investment is into making your art the best it can be, and not with the idea that somehow, someday, your “investment” is going to pay off in cash. That’s not why we write. “
This is the real truth, I think. Always strive to make your work the best it can be. If that means you re-read it a dozen times yourself, and hand-draw the cover art, then so be it. As long as you are committed to producing the best work you are capable of, then be proud of it. If that means you hire people to work on it because you have the available cash, that’s fine. If you do it all yourself, then that’s fine too.
The work and words of Buzz Malone can be found here: http://buzzmalone.blogspot.ca/