Tag Archives: Danny Stack

E-Commerce: buying with a click?

Ooh, catchy title. That’ll have ’em flocking to my blog in droves. In fact, that’s a lot of the problem I’ve been thinking about this week. Well, thinking about in the few spaces between bussing the Weasels to Weasel Camp, greeting merry Home Improvement Customers, laundering the Washing Mountain and resurrecting the long-lost Gazebo. Plus it’s hot.

As you know, I finished and made available, through the wonder of the internet, my e-book “Writing a play for the Amateur Stage” (or, if you’re in North America, “Writing a play for Community Theatre”). I knew, as it launched, that this was not going to be the end of the work. Nothing sells itself. But this is the internet, and everyone knows that selling stuff on the internet is easy. You just make a viral video, or tell a few folks, or mention it on your blog, and the next thing you know whatever you’re selling has been mentioned on “Oprah” and you have to give up your day job to stay ahead of demand, you’re appearing on reality TV shows and dating a singer…

E-Book to real book. Even I enjoy reading it....

E-Book to real book. Even I enjoy reading it....

I really, really thought about making a viral video for the book. I mean, I’m a writer, and I’ve written scripts for films before. Short ones, yes, and longer ones that didn’t get made (yet) but even so, writing a viral is a bit different. For a start, as someone pointed out recently, YOU don’t make it viral. The people who pass it on do that. Setting out to make a viral video is a bit like setting out to write a bestseller. It doesn’t get the title until it’s earned it, and that’s the bit you can’t influence. So I haven’t done that yet. Plus there’s the fact that at the moment I only have the Weasels on hand as volunteer actors, and they’re not interested unless there are special effects and lightsabres involved.

So I talked to other writers about my book. The first problem I ran into was that this is an electronic product. I handed out little cards with the cover on them, plus a neat Tiny URL (http://tiny.cc/ghfo9) that takes you straight to the sales page of our website. Neat, but useless, as you have to then go home and type the URL into something. What I needed was an iPad to demo the book for people there and then. I didn’t even try to convince Mrs Dim that an investment of $500 was a good idea to flog a book costing $10 a time. I needed to show people the book, in situations where I wouldn’t be in front of a PC or laptop. Social situations, relaxed situations. In a burst of brilliance, I realised that what I needed to do was have a physical copy of the book. Something with pages you could turn. Ludicrous as it may seem, I went off and negotiated with a Printer to get two copies of my e-book printed out and bound. It took a lot of explaining. He was concerned that the cost of producing the book would be prohibitive. I explained again that I only wanted two of them. He pointed out that the book wasn’t laid out in the traditional manner, with blank pages included, and so it was rather low on the page count. I reminded him that it was intended as a download, which made blank pages redundant. He asked me again why I wanted it printed. I wondered that too, as I gently banged my head on his desk.

A fortnight later, I have two physical books. Yes, they’re still a bit slim, and they don’t accommodate the changes suggested by Claire Sowerbutt at our last PWAC meeting, but people can look at them without a computer. They can see the product I’m trying to sell them. I’m sure that’ll help with the folks I see face-to-face, but what about everyone else? I’m not going to go out into the world and meet everyone who I think might like to buy the book. The internet should give me the opportunity to present my product to millions of potential customers, and in a way that isn’t half as intrusive as the leaflets that still come through my mailbox about getting my driveway re-covered. I saw a brilliant interview about this on BBC World the other day. A woman was talking about targeted internet marketing and saying it’s not a bad thing. She used an example of a book about Labrador Puppies. Surely, she said, it’s better that the advert for that book only appears on websites about Labradors? The people who visit that website are more likely to want a book like that. Compare that to an advert on the homepage of, say, Yahoo.co.uk, where only a fraction of the people logging on will care two hoots about dogs, let alone Labradors.

I think she’s right, but then I got to thinking about internet advertising in general. I have never, ever clicked on an advertisement on a web page and bought something I wasn’t already intending to buy. I use the internet for all kinds of shopping, from movies and music to electronic AV gear, but I don’t think I’ve been tempted to a purchase by targeted advertising. I get targeted adverts from people like “Things from another World” a comic and Sci-Fi store. They have literally thousands of products I would love to own, and their adverts turn up on webpages I view as well as dropping into my general-use email. I’ve bought one thing from them in the last ten years, and it was something I went to find online. I bought the thing I wanted and I haven’t bought anything from them since.

So what about YOU, dear reader? Do you follow the clicktrail from the brightly coloured adverts on your homepage and make impulse purchases? If you belong to a Facebook group, does it annoy you when people use the Wall to post adverts for their products? Or is that part of what Social Networking is for? I know I would be much more likely to follow a link from one of the people I follow on Twitter than I would be to open an advert. I’ve contributed to independent film production through a Twitter link (For the brilliant “Origin” by the one and only Danny Stack) but I don’t even click for the movie preview trailers on the Yahoo homepage. Answers in the comments box please!

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Still juggling after all these years

Juggling responsibilities....

Keep it all in the air, and don't worry about what happens when you stop...

So I’m still fighting the battle of three fronts, but it feels like the domestic reno fight is being won. We have a beautiful guest bedroom now, with a luxurious carpet, bed, wardrobe and new armchair. Yesterday I took my life in my hands and wired in the new light fitting. I don’t do electrical or plumbing normally. Plumbing has the nasty habit of flooding the house in the time it takes to get the plumber to answer the emergency hotline, and electricity gets you dead before you have time to think “Did I switch off the BZZZZT!” However this was a special case – if we kept the old fitting, people would bang their heads on the shade as they crossed the room, and I wasn’t going to call the electrician out AGAIN…They’ve done brilliantly with the various assigned tasks, but we’ve paid generously for the privilege and the reno fund is dribbling away fast enough already. Anyway, despite spending twenty minutes stood on a chair with my arms above my head, I managed to complete the job and reset the breaker. Then I flipped the light switch and nothing happened. I had time to mutter the rudest word I know, then the light came on. Of course, energy saving bulbs! Ha ha!

The next challenge is going to be the roofing and guttering. A nice man from the local company came out to check over the roof and admitted that it could last another couple of years, but he wouldn’t swear to it. Sadly, the fascias and soffits (my favourite word of the week! Say it three times to yourself and try not to smile…) are almost all rotting and need replacing. Some of these we could *gulp* try to sort ourselves. So, today’s question to consider – should we purchase two very long ladders and twenty metres of soffits and fascias, write off a couple of free days and spend them cursing and swearing because the one sodding screwdriver I need is back on the ground AGAIN and I’m at the top of the ladder holding fifteen screws and a length of soffit….Or should we pay most of the remaining reno fund to the nice man and his company, get the roof and soffits done professionally and admit that the deck was just a lovely dream? Answers on the back of a twenty dollar bill please….

On the work front, I have three whole weekdays off. One I squandered yesterday in catching up on reviewing and buying the new armchair, but since the sun was shining I also walked Moose and got a haircut (I only get haircuts in the sunshine. It’s like not buying a car in the rain.) Today (Day Two) I’m returning stuff to Ikea, doing more reviewing and maybe some writing. I have a screenplay I have resurrected in order to enter it for the wonderful Red Planet Prize (http://www.redplanetpictures.co.uk/prize.php ), since it was co-founded by the brilliant Danny Stack ( http://dannystack.blogspot.com/ ) who I met during our time in Bournemouth. As a Canadian, I’m outside the entry requirements, but once I’ve got the first draft into shape, it’ll go through TLC Creative, who are officially based in the UK and we’ll enter it when we all like it. This is a pet project that I’ve already had rejected by the BBC – it was a proposal for an hour-long comedy drama, then it became a stage musical, now it’s back to the standalone tv piece again. It’s one of the few things I’ve written that has a complete outline for me to work from, but it keeps wriggling and changing while I’m typing, so it may emerge from the process as something different to the piece I originally imagined. As long as it makes me laugh, I’ll be happy. Although a big fat paycheck would be welcome too, obviously.

Speaking of which, the e-book is creeping closer to production. This week I received a full draft version – if we were printing it on paper, this would have been the Galley copy. There are very few typos, and only a few points that need changing. Since it’s coming out as a pdf file, we can include fun stuff like hyperlinks to the plays online so people can read about the play, then follow the link to read the play itself. And since it’s a pdf, you don’t need a dedicated e-book reader to read it. David and Steve have done a brilliant job, adding a series of great comedy pictures and captions to the text, breaking it up and rasing the laugh level considerably. Now we have to sort out the various ways we’re going to sell it : through Lazy bee Scripts (www.lazybeescripts.co.uk ) obviously, but we may host some of the sales direct from the TLC site too (www.tlc-creative.co.uk ).

In more local news, I heard that there was a sale of one of my short plays to a group in Burnaby, just down the road from where I live. I got in touch with them and hope to receive tickets for the show fairly soon. They’re called “Third degree Theatre” (http://bradtones.webs.com/shows.htm ) and their current show is a really good one. I’m jealous! With luck, I should be able to join the group and get them to work with me on some of my more recalcitrant plays, like the wretched Holocaust piece that won’t BEHAVE ITSELF AND STICK TO THE PAGE!

Mrs Dim was suggesting that I revisit the idea of being a playwriting guru, running classes at the local Adult Ed centre, something I’ve always shied away from. I’ve written a lot of plays, most of which have sold and been performed, but do I really have anything to teach? Well, the e-book was part of that experiment. I wrote a book about playwriting, so I must know something about it. Maybe the next stage is setting up a teaching programme.